Mrs. Carine HABER ABBOUD
Institute of Business Administration
Instructor
(+961) 1 421 000 ext carine.haber1@usj.edu.lb
With 24 years of experience in the sector, Carine Haber has held leadership positions in several key areas. She began as Head of Marketing Retail Banking, a role she held for four years, before leading a branch for a period of 14 years. Subsequently, she moved into communication, where she now serves as Head of Community Relations and Content Strategy. Alongside her professional career, Carine Haber has enriched her academic journey with an MBAIP obtained in 2000, followed by an EDBA in 2022 from Paris Dauphine University and USJ. This latest achievement led her to the field of teaching, where she now shares her expertise as a professor at Saint Joseph University (USJ) within the Institute of Business Administration (IGE) and at Antonine University Business School.
+ Education
| Degrees | University | Country | Year |
|---|---|---|---|
| Docteur | Saint Joseph University of Beirut | Lebanon | 2022 |
+ Teaching at USJ
Marketing Fundamentals Market Research Corporate Communications Crisis Communication
+ Expertise field
Economics, Management, Banking, Insurance
+ Research topics
- Rebuilding Trust of clients in the Wake of the Lebanese Severe Economic Crisis (2019-2023). - Transposition of the Psychological Contract from Management to Marketing. - Emotions generated from the violation of psychological contract.
+ Publications and communications
Publications: - HABER, Carine Tony (2023). « Du management au marketing: Un parcours envisageable de la formation du contrat psychologique ». Proche-Orient Études En Management,34(2), 29-44. Consulté à ladresse https://journals.usj.edu.lb/poem/issue/view/90. - HABER, C. T. (2022). « La relation client-banque, en proie à une crise sans précédent au Liban. » Proche-Orient Études En Management, 33(2), 5-24. Consulté à l’adresse https://journals.usj.edu.lb/poem/article/view/703 Communications: [27/09/2023 – 30/09/2023] European Marketing Academy EMAC 2023 Regional Conference Université de Piraeus - Grèce Rebuilding Trust in the Banking Sector: A Marketing Strategy for Restoring Client-Bank Relations in the Wake of the Lebanese Severe Economic Crisis (2019-2023) - Publication consultée à l'adresse: https://proceedings.emac-online.org/index.cfm?abstractidR2023-117199&Rebuilding%20Trust%20in%20the%20Banking%20Sector:%20A%20Marketin